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Reports, Lifestyle, Business, All

Louis Vuitton is the world’s most valuable luxury brand

In the BrandZ ™ Top 10 Most Valuable Luxury Brands ranking, Louis Vuitton appears in first position for the 14th consecutive year. The luxury category is the fastest growing in BrandZ Global, most valuable...

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Consumption, Reports, Lifestyle, Technology, All

The power of smartphone according to PwC survey

The recent and unpublished annual PwC survey points out that half of Brazilians use their smartphone for shopping. Between 2013 and 2019, the percentage more than tripled - 15% to 50%. Evaluating categories, online shopping...

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Consumption, Reports, Lifestyle, Services, Technology, All, Travel

PayPal reveals: more than 84% of Brazilians use smartphone or tablet to buy something

Last year, the number of requests via mobile devices grew beyond 35%, and almost 1/4 of e-commerce sales in Brazil came from smartphones or tablets. M-Consumers (public that purchases by mobile devices) appear in a relevant...

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