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British Airways tests virtual reality in the skies

On select British Airways flights from London (Heathrow) to New York (JFK), passengers flying First Class will be transported to a 3D cinema during an exclusive experience in the skies.

The partnership with SkyLights, a specialist in virtual reality eyewear (VR), will allow the airline’s customers to immerse themselves according to seat and position inside the aircraft. By the end of this year, travelers will be able to enjoy an award-winning selection of films, documentaries and travel series in 2D, 3D and other 360 degree formats. The experience also promises to be amazing if the passenger is lying fully flat.

British Airways is the first UK airline to test this type of technology on board, offering therapeutic audios as well as meditation guides, focusing especially on those who have a fear of flying.

The initiative confirms that British Airways is always keeping an eye on the best technologies to provide passengers with unique and memorable experiences from the moment before departure.

The recent investment of £6.5 billion in customer experience, such as best quality WiFi on board and the introduction of the new Business Class – Club Suite, is further proof that the airline, which celebrates its centenary in 2019, is thinking ahead: in the future.

Source: British Airways – images: release (August, 2019)

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