Global leader in the premium chocolate segment, Lindt, has just opened the first Pop-up Store in Brazil. The new space is located at Eldorado Mall in São Paulo.
With 40 m², the temporary store celebrates Easter and was developed exclusively for the occasion, offering several launches designed for the upcoming date.
In addition to the playful atmosphere with interactive experiences to the public, the space has a 75-inch screen in which visitors can hunt the hidden Gold Bunnies in exchange for special discounts. Still, a machine is available for hunting plush Bunnies and other gifts.
In the Pop-up Store, the public lives unique moments, but all Lindt stores are decorated for the Easter, with the giant Bunny in three dimensions, made up of more than five hundred brand’s gold bunnies.
Natália José, Head of Marketing at Lindt in Brazil, explains: “this is the first time we have set up this business model in Brazil, because we want to be closer to our customers. The public can expect an even more delicious experience this Easter at an interactive space full of innovation and a lot of flavor. We invite everyone to come to our stores to get the brand’s latest news and take home the best chocolate in the world in exclusive versions for the most delicious seasonal date of the year”.
Source: Lindt & Sprüngli – images: release (March, 2019)