As the number 1 hotel brand in Brazil, Accor is moving from simply hotels to a universe blending travel, lifestyle and experiences. The renewal and strategy of positioning and growing more in the premium segment can already be seen in the new Accor identity, visually sophisticated and confident.
The Group has many News to share including hotel openings, sponsorship, new brand introduction to its portfolio, as well as a much stronger and more complete loyalty program. In 2019, just in South America, there will be 30 new hotels in strategic locations. Brazil, for example, is a potential market for Accor, having been selected as the country with the largest tourist attraction in the world. The Group has already 4,780 hotels, with 300 openings in 2018. By 2022, 500 new hotels will be in operation and 150 under construction.
The new Live Limitless slogan is a result of the evolution and commitment to offer endless opportunities regarding hospitality. The powerful ALL – Accor Live Limitless, the new loyalty program, will centralize all Group offerings on a single platform, enabling customized experiences and rewards, including hotel bookings around the world, home rentals, restaurants, wellness services and much more. ALL, by the end of 2019, will be able to send suggestions to program members based on their likes, preferences, and location.
ALL – Accor Live Limitless has three guaranteed partnerships: AEG, offering more than 60,000 tickets and private suites in Latin America, Europe and Asia, during sports attractions and entertainment. Accor also partners with IMG for cooking classes and food festivals in destinations such as São Paulo, London, Paris, Hong Kong, Toronto and others. And for the next 2019/2020 football season, the ALL loyalty program will be the sponsor of the Paris Saint-Germain Football Club uniform, the world’s third most valuable team. This union will further affirm the commitment to be a brand with endless opportunities in hospitality.
All these initiatives from Accor reflect the Group’s ambition to increasingly connect with customers – today more demanding and seeking unique experiences every way. In addition, Accor is looking to increase the global visibility of its brands by strengthening its efficiency and innovative loyalty program.
Source: Accor – images: release (March, 2019)