Confirming its DNA, Cyrela innovates once again and opens a Brand Store at JK Iguatemi, in São Paulo, Brazil, a space dedicated to surprise and offer experiences to customers and general public.
In addition to presenting luxury projects and international partners such as Pininfarina and Yoo Studio, the new 400 m2 Brand Store will offer exclusive events.
In the space, there is also the Ferrari F12 Berlinetta car model, décor pieces created by Philip Starck and a unique piece signed by the French Baccarat in partnership with Hermès.
It is worth pointing out that this project does not have the sales proposal, but rather to transform Cyrela’s strength and innovation into a lovely atmosphere and experience for visitors, as well as bringing unique partnerships with Samsung, Nespresso and Tupiniquim Beer.
The event agenda is very inspiring: art exhibitions, workshops, tasting and harmonization sessions, and much more.
During the launch event, Efraim Horn, Cyrela’s Co-President, added something very interesting regarding luxury universe. Check it out! What’s Next?
Source: Cyrela – images/video: release and personal archive (September, 2017)